Lexicon Beyond Social

Putin a Rainbow by Atelier Yuri Veerman

Yuri Veerman found a tangible way of dealing with the rather serious political issue of President Putin passing an Anti-Gay law by using the outreach of the internet to make the thread "putin a rainbow" go viral. The idea was for people to photoshop rainbows into pictures of Putin and upload them online for everyone to see and share. By creating something so simple in its form, many people were able to relate and participate and eventually the unlikely pair of Putin and the rainbow was all over the internet. All of the contributions are featured on a website called putinarainbow.com, which also provides a link to a petition against Putin signing the Anti-Gay law, which counted over 17.000.