Social Design for Change

The video of the key-note presentation of André Schaminée on 'Social Design for Change' will be uploaded here soon.

(WdKA symposium 'Redesigning Business', Maassilo Rotterdam, November 20 2014)

Social designers seek to bring about systemic change, but how often does their work actually succeed in changing the workflow and mindset of corporations or public institutions? André Schaminée focuses on social design in relation to complex or 'wicked' problems and the potential of change management within this field. He will share with us tips and tricks for change management by focusing on context building: how to organise projects in such a way that they really have an impact?

André Schaminée is an advisor at Twynstra Gudde, a consultancy office which offers a variety of services such as change management. André Schaminée is co-founder of the department where the knowledge and skills of (social) designers and visual artists are combined with in-depth knowledge and organisational change. Together with Het Nieuwe Insituut and the social designer Tabo Goudswaard, he published SOCIALDESIGNFORWICKEDPROBLEMS in October 2014; an exploration at the boundary/interface between the fields of social design and change management.