Why Gamification?

A very short introduction

by Bruno Setola and Levien Nordeman Gamification is one of the four specialisations of Social Practices at the WdKA. With Gamification we seek to empower (underprivileged) audiences to understand, challenge and change the rules that govern their lives and society through play. We encourage our stakeholders to adopt a playful attitude in order to get back in touch with what intrinsically motivates them in life.

It is through the creation of this space – whether it's called a game, an experience or an experiment – that the designer reframes reality; by redefining the rules and dynamics through a change in meta-communications, the designer creates a play space to experiment with new rules and their implications. 'Game mechanics' and 'game thinking' are still design tools we love to use. Our broad expertise in all aspects of games and play, social psychology and applied philosophy are integrated in the curriculum. We use these tools to achieve something that transcends them: a playful mindset.

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