'Redesigning Business' focuses on, and questions, developments in business models resulting from creative thinking. Can designers and artists such as yourself really make a change?
Social design is an emerging field of practice. As a design approach, it no longer focuses exclusively on products but instead proposes a (re)design of processes, interactions and relationships. As a response to developments and changes in our society, social design aims to involve participants and stakeholders within the design process, while focusing on societal issues such as bottom-up strategies and sustainability. At the same time, and from similar perspectives, new business models are emerging rapidly within our current economy. How can these worlds be brought together?
The worldwide financial crisis, ongoing social transitions and the emergence of new technologies seem to have made old certainties redundant. New business models are emerging rapidly. According to the Russian Economist Nikolai Kondratiev, economic crises are always preceded by social revolutions. Think, for example, of the industrial revolution, the introduction of the automobile and currently the information age. What all these crises have in common is societal and economical change: other forms of labour, different organisational structures, new business models and new players in charge. If we consider the current crisis a similar tipping point, this could open up possibilities for creative disciplines as well as for businesses.
Currently, designers as well as entrepreneurs are exploring the potential of the sharing economy and the circular economy. In innovative projects such as 'Kickstarter', 'CrowdBuilding', 'De Ceuvel' and 'AirBnB', the basis of multiple value creation is formed by new and existing flows of money, local entrepreneurship, bottom-up strategies, social capital, open networks, energy transition and new technologies. Tools from the creative disciplines have proven here to be useful and necessary; design thinking and systemic analysis (the study of sets of interacting entities) make it possible to intertwine a wide range of parameters within a complex reality. This could lead to new and exciting business models.
Utopian ideal or a future reality?
Projects such as 'Disarming Design from Palestine' (an inclusive design label that presents functional products from Palestine, initiated by Annelys de Vet), 'Wikihouse' (an open source building toolkit by Joost Beunderman), the 'Biobased Retrofit House' (a project by Duzan Doepel that combines soil decontamination with social housing improvement) and the rapid emergence of decentralised and locally-owned sustainable energy companies (such as the cooperative 'Zon@School') show that redesigning existing business models seems promising. However, at the same time one may question how realistic these new models are. Will bottom-up initiatives eventually be absorbed by 'old' economical systems, as was the case with AirBnB? Can designers and artists really contribute to new economic models? Is this a utopian ideal or a future reality?
Explore with us!
In this issue, we invite you to explore with us the following questions and issues: How are ongoing contemporary developments affecting and changing the way we do business? Which skills do designers, artists and other creative practitioners need to develop in order to change the way we do business? How realistic are these new models? Does changing business from a design perspective represent a 'mission impossible' or is it our only way out? How can we implement new business models through design?
The first explorations within this issue have started at the masterclasses and symposium 'Redesigning Business', organised by the Willem de Kooning Academy in Rotterdam from November 17-21 2014. In this issue, you'll find proposals and projects that were collected during this event and work that was collected afterwards; within the different minors of the social practices of the WdKA but also work made by other experts and institutions; like the Ecolab from the Moholy-Nagy University of Art and Design in Budapest. Of course, this issue is never finished; it's an ongoing research. We encourage you to add new content anytime!
Deanna Herst and Iris Schutten
Willem de Kooning Academy University of Applied Sciences Rotterdam
This editorial is a further development of Issue #1 under the same name, which can be visited here.
The first explorations within that issue have started at the symposium and masterclasses 'Redesigning Business', organised by the Willem de Kooning Academy in Rotterdam from November 17-21 2014. The masterclasses during this event were lead and hosted by: Jessica Bergmann (Pink Pony Express), Ana Dzokic (Stealth Unlimited), Arjen de Jong (Pervasive Game Design, Player-2), Isaac Monté (Sweatshop Deluxe), Marc Neelen (Stealth Unlimited), Remko van der Pluijm (lecturer gamification WdKA), Floris Schiferli (Superuse Studios), Bruno Setola (lecturer gamification WdKA), Mark Slegers (Rotterzwam) and Maurice Specht (De Makers van Rotterdam).
23 October 2018 19:28:43 by Rümeysa Önal
25 October 2017 10:01:11 by Iris Schutten
25 October 2018 22:07:23 by Rümeysa Önal
25 October 2017 09:56:19 by Iris Schutten
25 October 2017 10:05:47 by Iris Schutten
25 October 2017 10:16:08 by Iris Schutten
30 October 2018 16:26:04 by Rümeysa Önal
25 October 2017 10:42:12 by Iris Schutten
Poetic reaction to the Redesigning Business event: I got stuck although I thought I had found a steady rhythm
that would perpetuate as if it was a sort of organism.I must be out of shape.
25 October 2017 10:55:16 by Iris Schutten
30 October 2018 19:40:48 by Rümeysa Önal
30 October 2018 20:20:57 by Rümeysa Önal
30 October 2018 20:21:51 by Rümeysa Önal
25 October 2018 22:29:53 by Rümeysa Önal
2 November 2018 13:00:23 by Manetta
29 October 2018 15:52:58 by Rümeysa Önal
6 December 2017 15:56:06 by Manetta
6 December 2017 15:51:22 by Manetta
31 October 2018 13:17:23 by Rümeysa Önal
31 October 2018 14:42:58 by Rümeysa Önal
21 November 2017 15:07:23 by Iris Schutten
29 October 2018 13:34:09 by Rümeysa Önal